Last November 29, 2017, our very own corporate mechanic, Joey Mallari, was invited to give a talk on “Gamification of Learning” at the Lopez HR Council Summit. The Learning and Synergy Summit 2017 was attended by over a hundred participants from the various companies of the Lopez Group. This year’s theme was “Thriving in a Digital World” which aims to emphasize the changing nature of the environment going digital and its effects on the Talent Development profession.
“Gamification works because it creates intrinsic motivation. People want to achieve a sense of Mastery, Autonomy, and Purpose in their lives and a game environment provides that.” Mr. Mallari also continued to state “Gamifying increases learning retention rate by at least 9%. This is what all corporate L&D teams want, because higher learning retention leads to a higher Return on Training Investment.” Mr. Mallari also made mention of the fact that the shift in training nowadays has gone from being not only “learner-centered” but more importantly it is now “business-centric”, i.e. a learner’s learning goals have to be aligned first and foremost to the goals of the business.
Mr. Mallari discussed the steps in designing a gamified solution, first of which is to know the business outcome and success metrics. It als requires the course designer to know the target audience as well as the player’s goals. He also needs to know how the player will engage with the environment as well as the other players. Designing the game solution also requires the course designers to continuously play and iterate the course in order to see where problems an imbalances lie in the game. Mr. Mallari also discussed some common pitfalls on gamification of learning programs. These include things like failing to manage the game economy, being too competitive, skill/challenge imbalances, as well as gaming the game.
Mr. Mallari is the President and CEO of Crossworks Training and Consulting, a management and leadership training and consulting company that delivers courses using alternative learning strategies such as gamification and serious games. You can reach Crossworks by sending an email to email@example.com or calling up +63 2 9666111 or +63 917 514 2111.