Strategic Management

Deep Dive into how Strategic Management can help steer your organization forward. Learn various tools in scanning your business environment. Develop strategies that work!

SKU: CSTM201801 Category: Tag:

Description

As businesses and organizations become more volatile, uncertain, complex, and ambiguous, the ability to define a well thought yet agile strategic plan is a must for any organization to achieve its vision, mission, and objectives. Strategic Management is a two-day course gives the participant a comprehensive look at strategic management as he/she goes through the various tasks involved in developing and maintaining a strategic management plan. This course is designed as a combination of lectures, activities, games, and discussions using the CASE method of learning – a teaching method used in the top business schools in the world.

At the end of this course, the participant should be able to:

  • Describe what is strategic management including its nature and benefits
  • Identify various drivers and motivators of strategic management
  • Identify similarities and differences of the various strategic management models
  • Perform environmental scanning using PESTEL, SWOT, and the VUCA framework
  • Describe the elements and importance of the Vision and Mission statement
  • Describe what comprises good strategic objectives
  • Describe various corporate level and competitive strategies
  • Describe how to implement and execute strategies
  • Describe how to monitor and evaluate the performance of strategic management initiatives

Course Outline for Strategic Management

  • The Evolution
    • The nature
    • Benefits
    • Strategic Types
  • Drivers and Motivators
    • The Dynamic Nature of the Market and the Business
    • The Triggering Events
    • Theory of the Firm
    • Technology and Innovation
    • The Product Life Cycle
    • Experience Curve
    • Economies of Scale
    • Best Operating Level
  • Strategic Management Models
    • Wright, Kroll, and Parnell Model
    • Thomson and Strickland Model
    • R. David Model
    • Wheelen and Hunger Model
    • Rayport and Jaworksi Model
    • Pitts-Lei Model
    • The Hybrid Model (Orcullo Model)
    • Strategic Plan – The output of strategic management models
    • Short, Medium, and Long-Term Plans
  • Task 1 – Environmental Scanning
    • PESTEL Analysis
    • SWOT Analysis
    • Porter’s Five Forces Analysis
    • VUCA Analysis
  • Task 2 – The Vision and Mission Statement
    • The Need for a Vision-Mission Statement
    • Vision vs. Mission Statement
    • Elements of a Mission Statement
    • Elements of a Vision Statement
    • Examples of Vision-Mission Statements
  • Task 3 – Setting Strategic Objectives
    • The Need for Strategic Objectives
    • The Nature of setting Strategic Objectives
    • Strategic Intent vs. Strategic Thrust
    • Characteristics of Strategic Objectives
    • What is considered a good strategic objective
  • Task 4 – Crafting Strategies
    • Factors to consider in crafting strategies
    • Corporate Level Strategies
    • Competitive Strategies
  • Task 5 – Implementing and Executing Strategies
    • The Challenge of Implementing and Executing Strategies
    • Goals of Strategy Execution
    • Components of Strategy Execution
    • Determinants to successful Implementation of strategy
    • Implementing and Executing strategy
    • Who should be involved in implementing strategy
    • Ways to lead the implementation and execution process
    • Role of Policies in Aid of Strategy Execution
  • Task 6 – Monitoring, Evaluating, and taking corrective actions
    • The Need to Monitor
    • Use of Charts and Milestone Indicators
    • Considerations in Reporting Monitoring Activities
    • Strategy Audit
    • Balanced Scorecard as an Evaluation Tool
    • Evaluating Top Management
    • Some Key Indicators
    • Considerations for Financial Ratios
      • Liquidity Ratios
      • Profitability Ratios
      • Activity Ratios
      • Leverage Ratios
      • Other Ratios
    • Taking corrective actions

Who should attend

  • Company Executives
  • C Level professionals
  • Senior Management engaged in Strategic Management
  • Managers who would like to have a fundamental knowledge on Strategic Management

Course Fee is inclusive of AM/PM snacks, lunch, access to the xworks learning management system, digital course materials, and course certificates.

Interested in this course? Check out our public courses or contact us directly.

Additional information

Duration

2 days

Experience Level

Any

Min Participants

10

Max Participants

20

Prerequisites

None

Reviews

There are no reviews yet.

Be the first to review “Strategic Management”

Your email address will not be published. Required fields are marked *