Innovation Thru Design Thinking (Batch 191)

Creativity has always been considered as a prerequisite to innovation. So, what do you do if you are not the creative type? How can you successfully innovate without having any creative juices? This course introduces you to the concept of design thinking and why it is a good tool for use in innovation and coming up with new ideas to solve business needs and challenges. The ability to innovate is a highly sought-after competency needed by leaders today. Regardless of your industry, role, or position, innovation is a must have. Don’t be left behind.

At the end of this course, the participant should be able to:

  • Describe what is Design Thinking
  • Perform a Customer Journey
  • Know how to prepare one’s mind for Innovation
  • Perform Idea Generation and Mind Mapping
  • Apply the concepts of Design Thinking in creating a new product or service

Course Outline

  • Introduction
    • Activity – Stoking
    • The 10 Faces of Innovation
  • What is Design Thinking
    • The need to innovate
    • Design Thinking Mindsets
    • The IDEO Approach
  • Empathize
    • What is Empathize
    • Activity – Creating an Empathy Map
    • Activity – Creating a Customer Journey Map
  • Define
    • What is Define
    • Activity – Creating a POV Madlib
  • Ideate
    • What is Ideate
    • The SCAMPER Model
    • Activity – Creating a Mind Map
  • Prototype
    • What is Prototype
    • Why we Prototype
  • Test
    • What is Test
    • Why we Test
    • How to Test with users
    • Build-Measure-Learn Loop
  • Summary and Wrap-Up
  • Activity – Presentation of Innovative Concept

Who should attend

  • Project Managers, Project Leaders
  • Marketing Managers, Business Development Managers
  • R&D Managers, Product Development, Service Delivery Managers
  • Business Unit Heads, General Managers
  • Anyone who wants to be more innovative in the workplace

Course Fee is inclusive of AM/PM snacks, lunch, access to the xworks learning management system, digital course materials, and course certificates.