How do you learn about the insurance business from a holistic perspective and understand the various business strategies needed to move the company forward?
Eastwest Ageas Insurance is one of the fastest-growing life insurance companies in the Philippines. Staying true to form as an innovative player in the market, it has embarked on ensuring its training programs are delivered in unconventional and effective means. The company has partnered with Crossworks to deliver a full Business Strategy Simulation game focusing on the insurance industry, and focusing specifically on the Philippine Market. It is the only one of its kind and takes on concepts of turn-based tabletop games. Players take on the role of C-level executives, each determining various aspects of the business such as finance, marketing, operations, etc. It enables the players to appreciate and put into practice various strategic initiatives of their company.
Unlike other gamified trainings developed by Crossworks, this does not incorporate gamification concepts - it IS a full-fledged game. This is what is commonly referred to as a serious game. The whole learning program is embedded in the game itself. It uses a flipped classroom approach, wherein participants can freely ask questions based on the activities performed, enabling them to learn at their own level of curiosity.
